Copywriting Web Circular Digital

Hi there, Clare here!

One early Sunday morning I was sipping my coffee and scrolling through Instagram. I came across an advert and stopped dead in my tracks. I clicked through, watched the video sales letter and I was sold.

I whipped out my credit card so fast and made the purchase right there and then.

No thinking. No contemplation. No research. Add to cart. I couldn’t give her my money fast enough.

I’d never heard about this woman before. I had no idea who she was…and honestly I didn’t care.

Has this ever happened to you before?

Has a message resonated with you so much that you hand over your money without a second thought?

Have a think back to that moment and ask yourself why that was?

Was it because they had a pretty website? Was it because they had a funky logo? Was it because you like the typeface they used?

I can almost guarantee the answer is a firm: No!

So why was I so quick to hand over my money?

Simple: She had a solution to a problem I was experiencing and I desperately wanted a solution… yesterday!

She was able to communicate in such a way that I instantly clicked the ‘Buy Now’ button without thinking.

Imagine having the power to do that?

Not only that, she was genuine and authentic. She showed emotion, empathy and understanding. She was a real human! She had the same problem as me and she wanted to help me solve it.

I couldn’t care less if she had a pretty website. I didn’t care if she had a funky logo. I didn’t care what her typeface she was using.

Solving my problem was the only thing I cared about.

Was this the same for you?

See the reality is this: Words are the true currency of the web.

One of the most important and overlooked elements of any website is web copy.

Websites don’t sell things, words sell things.

Look I’m a designer and I love all things design and branding. High quality visuals are essential (just take that awesome gif above for example! 😁). I spend hours sourcing the best typefaces and researching the latest trends.

But the reality is no amount of pretty images or cutting edge design can compare to the selling ability of compelling web copy.

Having a beautiful website without powerful copywriting is like wearing a fur coat and no knickers: All style and no substance.

And this is one of the big reasons why most DIY websites fail:
Their web copy is an afterthought and they haven’t used the power of copywriting.

And if you are one of those people that have never even heard of the term ‘copywriting’ before — don’t stress you’re not alone. We’ve all been there before.

The great thing is when you work with me I can do it all for you.

We’ll do an in depth brand interview to craft high-converting copy in a voice that feels like your brand. Once we establish your brand story and what your customers really want, we can start to build a compelling case for why your customers should buy from you. I’ll get to work creating your website words and writing your conversion copy. You’ll walk away with persuasive copy that clearly communicates who you are, what you do and the value you bring.

You won’t have to spend weeks doing it yourself, learning copywriting or paying for a professional Copywriter.

When you work with me I’ll make sure your website…

  • Is your best unpaid salesperson for your business
  • Screams: “I’m credible, I’m professional and I’m trustworthy”
  • Captures and converts your visitors into paying customers
  • Communicates your value and attracts more of the customers you deserve
  • Inspires your clients to take action and work with you

If you’re here to build a profitable online business — you’re in the right place!

It’s time to stop playing small and show up confidently online.

If you want to learn more, you can check out my packages here or book a consult call with me here.

Talk soon…